Threads, Instagram's Twitter clone became the #1 app in the App Store on launch and seemed like it would be there for a long time. But it didn't.
Remini, an AI photo app that's going viral right now, skipped to the top of the chart, pushing Threads down.
Its timing was just perfect!
Remini dethroned Threads as the #1 app in the US App Store on Monday evening, just as the crazy demand for Threads subsided, and has been holding the position ever since.
We've seen apps go viral and rise to the top before, which is nice, but not all were seeing an increase in revenue as the downloads streamed in. So instead of looking at downloads I looked at revenue.
Remini's ascent to the top took a little over a week, and in that week not only did downloads grow but so did Remini's revenue.
We estimate that Remini's daily net revenue rose from about $90K to $567K -- in one day -- on Wednesday.
If you're asking what's worth a half million dollars a day the answer is a new AI filter that can turn an adult picture into a baby. Remini went viral on TikTok and between last week and this Wednesday it earned a total of $2.3M of net revenue. And that's net which means what Bending Spoons, Remini's publisher, gets to keep after Apple took its share.
Sounds like luck but it's more than that. Going viral might be luck but turning downloads into revenue at such a scale isn't. That takes a lot of effort.
If you've got an app or game out there, you should be laser-focused on turning every download into a paying customer. This way, when luck hits and you go viral, you'll get the absolute most out of it.
Oh, and Remini definitely helps itself by using Apple Search Ads to push the app while it's viral. According to our Apple Search Ads Intelligence, Remini pays for nearly 300 keywords. Many of those are competitor names and the rest are specific use cases.
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