September wasn't the bestest of months for apps that monetize the younger crowed. I'm mainly talking about games here, but there are a few other apps that felt the crunch.
Snapchat was one of those apps.
I've been following Snapchat's mobile revenue ever since Snapchat+, the platform's "response" to Twitter Blue, launched last year.
Snapchat+ started as a very simple set of unexciting features, leading me to suggest it won't get too much traction, but I was wrong!
Initial excitement led to nearly $6M in net revenue on launch month, and while it dropped after, revenue eventually rose and with the addition of features that mimicked Elon's Blue, revenue has grown significantly ending with $17.9M in August, according to our App Intelligence.
Snap's (SNAP) biggest month of mobile revenue!
But then September happened...
According to our estimates, Snapchat's mobile revenue dropped a frightening 24% in September down to $13.7M. The drop brought Snapchat's top grossing rank in the US App Store from 24th place in August down to 47th place in mid-September.
Twitter, I mean X, I mean Twitter, took a big hit in September as well so I won't hold this drop against Snap. I'll wait to see October's haul before making any conclusions.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.