2023 has been nothing less than chaos for Twitter, which goes by X now but all the old-timers like me just can't not call it Twitter.
Unlike most other chaotic episodes on the internet though, this one is as extreme on the positive end as it is on the negative and isn't likely to stop any time soon.
Chaos aside, what I'm most interested in is Twitter's ability to monetize its users. It was the first social platform to do that and it didn't do it well pre-Elon.
The tl;dr - November was Twitter's month of revenue from mobile ever!
X, which is what I should really be using, earned $6.2M of net revenue from the App Store and Google Play in November, according to our estimates. That's a 16% increase from October and also an 8% increase over X's previous all-time high, which was in August.
The growth came primarily from the App Store, which is to be expected, but growth on the Google Play side almost matched.
X's App Store revenue rose 16.4%, while revenue from Google Play rose 14.6% in November. That's pretty good!
In last month's check-in, I mentioned the new subscription tiers X launched at the end of October and how I expect them to drive new revenue.
Given these numbers, I think they didn't take off very quickly. Not in November at least. But that isn't necessarily a bad sign.
Premium Plus is expensive. At $22/mo., it's the kind of subscription most need to think about more than once before purchasing, and just removing ads may not be the killer feature. Grok might be, especially when you compare its pricing to ChatGPT, but that didn't go live for all until December, so we'd only see its impact in the next check-in.
I expect a lot more growth here. The only question is how.
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