Something most people don't know is that Gmail, the inbox everyone is using, offers in-app purchases on the App Store.
I was a bit surprised too, having never seen one myself, but discovered it to be the case when I started noticing Gmail in the Top Grossing chart several months ago.
Google making money isn't really a surprise, but how fast it's growing and where the money is coming from are very interesting.
In November, Google's iOS app earned $8.9M of net revenue, according to our estimates. Net means what Google gets to keep after Apple takes it fee, and we're only looking at Apple because Google doesn't use a standard in-app purchase on Google Play.
Our estimates show November was Gmail's highest month of revenue ever. October was its previous high, and August before that.
Gmail's revenue has been growing consistently since the in-app purchase rolled out in 2021 with only a single decline in September.
What's Gmail charging for? Space! 100MB is Gmail's best earner with 200MB and 2TBs below it.
I fully expect to see Gmail climbing up the Top Grossing chart going into 2024.
The same seven apps held the same seven download spots. Revenue told a different story, and a short-drama app from Singapore crashed the top 10.
MLB app downloads jumped 43% this February while revenue climbed to $3.5M, signaling a stronger season ahead for baseball on mobile.