ChatGPT Finally Made It - The Most Downloaded Apps in November

We're well into December, which means it's time to rank the most downloaded apps in the world in November.

Downloads are down a bit, the usual suspects are still dominating, and ChatGPT cracked the top 10 for the first time.

Those were the highlights. Let's get to the details.

TikTok was the most downloaded app in the world in November. It led the chart with 49M downloads from the App Store and Google Play, according to our estimates. It was also the most downloaded app in the App Store with a clear margin.

Instagram was almost the most downloaded app in the world with 49M downloads from the App Store and Google Play. When we look at the raw numbers TikTok had a small edge.

Although Instagram led the chart on Google Play, where TikTok is 3rd, it wasn't enough to take on TikTok with Threads nowhere to be seen.

Facebook, WhatsApp, and Telegram round out the top 5.

I'm a bit surprised that Temu didn't rise in November and that SHEIN didn't even make the list. Both had a very promising October. My only guess here is that it was cheaper to run ads before Black Friday so they both spent the majority of their ad budgets in October and then used in-app messaging to turn those downloaders into shoppers.

What do you think?

ChatGPT finally cracked the top 10 most downloaded apps in the world. While it made its way into the App Store chart a few times since its release back in May, it never made it into the overall list.

It did in November with 19M downloads. OpenAI also shut down new paid subscriptions for a short while in November citing the difficulty of scaling. That lost them millions!

According to our App Intelligence, the top 10 most downloaded mobile apps in November generated 313M downloads globally and across both platforms. This is a slight drop from October which I didn't expect, but it's not enough to be concerned.