The 2024 Streaming App Industry Report: Leaders & Future Trends

More than half of every dollar spent in the Entertainment category each quarter now goes to streaming video apps, and the overall haul has grown by close to 400% in just five years. In more absolute terms, consumers have spent a record $2.1B on streaming video apps in Q1, according to our App Intelligence.

We used our industry-leading intelligence dataset — trusted by top publications like the New York Times, the Wall Street Journal, TechCrunch, and many others — to give you a complete understanding of the video streaming app market.

The 2024 Streaming App Report uncovers key download and revenue trends, ranks the most popular and highest-earning video streaming apps, explores the hottest trends right now, and much more.

Whether you're looking to stay ahead of the competition, understand emerging trends, or gain insights into the top performers in the video streaming industry, the 2024 Streaming App Report has it all.

Highlights from the 2024 Streaming App Report

The Heartbeat of Video Streaming Apps

• Streaming video apps now receive more than 100M downloads each quarter, thanks in part to several new services launching in just the past couple of years
• Consumers in North America now spend an average of $1.4K each quarter across the top streaming apps
• 52% of all revenue in the entertainment category was generated by video streaming apps in Q1

The Future of Video Streaming Apps

• How streaming video apps are performing compared to music streaming and short video
• Why Peacock and Hulu made a swift move into the orbit around the two top performers
• What happened when Disney+ and Netflix kicked off their crackdown on account sharing.

Get the free report for a better look at future trends.

Consumer Spend on Video Streaming Apps Reach New All-Time High in Q1

Boosted by the continued growth of Disney+, Peacock, and Paramount+ along with the soaring growth of Max, quarterly consumer spending in video streaming apps on mobile is 383% greater now than it was in the first quarter of 2019.

Can you guess when it started growing?

HBO's Max Was the Highest-Earning and Most Downloaded Video Streaming App in the US in Q1, Beating Netflix and Disney+

Max is the leading video streaming app in the US, beating every other competitor on both new downloads and in-app revenue. According to our estimates, the Max app was downloaded 6.4M times from the App Store and Google Play in the US in Q1 and saw gross revenue hit $244M. Netflix was a close second in terms of downloads and Disney+ a close second in terms of revenue.

Check out the full report for the top 10 list, which includes Hulu, Paramount+, Peacock, Amazon Prime Video, and others.

Peacock Is the Most Discoverable Video Streaming App in the App Store, Beating Disney+ and Direct Rival Paramount+

We analyzed millions of search queries on the App Store and their results and ranked video streaming apps by how easy they are to find. Peacock, one of the fastest growing video streaming apps, was by far the easiest with a Discovery Score of 10.1K, the only video streaming app to cross 10K.

Who do you think came in second?

These are just a few of the insights you'll find in the full report. Get the full report, for free, for more insights, more charts, and a deeper analysis of the video streaming app market.

An In-Depth Look at Video Streaming Apps

• U.S. Entertainment Category Downloads Have Been Flat—But Revenue Is Trending Up
• Data Shows Surges in Entertainment App Adoption—Here's Why
• Supercharged by the Pandemic, Entertainment Spending Remains Strong
• Despite Being Eclipsed by Social, SVOD/OTT Exited Peak Pandemic Better Off
• Streaming Revenue Exceeded $2B in Q1, Up 54% from Pre-Pandemic
• How Far Have Downloads Per 1K People Come, And Where Are They Headed?
• How Far Has Spend Per 1K People Come, And Where Is It Headed?
• Video Streaming's Portion of Entertainment Revenue and Downloads Is Growing
• Disney+ and Netflix Lead in Worldwide App Store Downloads and Spending
• Max and Disney+ Are Vying For the Leadership Position in U.S. Revenue
• Streaming Apps Dominate the Top of Entertainment Category Charts Globally
• Who's Making Moves: From Slow-But-Steady to Joining the Big Leagues
• Which Streaming Apps Are the Most Discoverable?
• Peacock & Hulu Get Organic Discovery
• Ad-Supported Tiers Aren't Driving New Installs, But Have Other Strengths
• Password Sharing Crackdowns Drive Installs for Disney+ and Netflix
• Short Drama Apps Are Succeeding Where Quibi Didn't

The 2024 Streaming App Report Covers 30+ Video Streaming Apps

The report covers 36 streaming apps that are available on the App Store and Google Play, including Netflix, Disney+, Max, Hulu, Amazon Prime Video, Peacock, Paramount+, Crunchyroll, Tubi, and many others.