Disney+ Revenue Reversed the Trend

Disney has been in the news a lot recently and mostly for their mega hits and massive controversies. What most don't talk about is the incredible speed revenue from its streaming service, Disney+, has been growing this summer.

If you've been following Disney+ for a while, you know that this year has been a weird year for revenue. After a big boost at the end of last year, revenue has not grown much for most of the year, and even dropped a bit for a few months prior to the summer.

Still, revenue was significantly higher than 2023. 31% higher, according to our App intelligence.

But then July happened.

This July, revenue rose 13% month over month resulting in $122M in net revenue - what Disney gets to keep after Apple's and Google's fees - globally, according to our estimates. August rose a teeny tiny bit to $124M. Not a lot, but it also didn't fall, so overall, it's a win.

Fun fact: that translates to a little over $166K per hour.

Disney+ doesn't have a history of revenue exploding during the summer, which might be a surprise to some but shouldn't. Streaming revenue is directly correlated to new releases. The bigger the better.

Although the US is the biggest earner for Disney+, the streamer earned $1M+ from 16 other countries in August. Together, those and the US were responsible for 90% of all of the revenue Disney+ generated in August.

Kingdom of the Planet of the Apes started streaming recently, as did Inside Out 2, and a new installment in the Alien series is up next. Let's see where these take revenue as we head into the holidays, when revenue traditionally increases.