X was at the center of this election cycle. I know some of you love it and some hate it so I won't touch on anything related to that. Instead, I'm going to continue with my monthly check-ins on X's revenue that I've been doing for several years now.
If you've been following along you know that X's revenue has seen its fair share of ups and downs this year. October has seen its biggest up yet.
According to our App Intelligence, X's revenue hit a new record in October, crossing $13M in monthly net revenue, what Elon gets to keep after Apple and Google take their cut.
While it may seem surprising, this is only the third month X's revenue has been in the double digit range. August was the first month for double-digit revenues with a tad over $10M, according to our estimates.
So far this year, X has brought in $89M of net revenue, according to our estimates. Primarily from the US App Store, which isn't really a surprise. What is surprising is that the incomplete revenue in 2024 is already 65% higher than revenue for all of last year.
The US continues to be X's biggest revenue earner, by far, and Japan continues to be its second, albeit at a muuuuuch smaller scale.
It's become impossible to tell how X's revenue will perform because it's not really based on growth or performance but rather on emotion, perception, and politics. For now at least, it's growing.
ChatGPT's mobile app is no longer alone in AI, but Appfigures estimates show it is still the revenue leader by a wide margin.
HBO Max filled its biggest remaining European gaps in 2026. The UK brought the biggest mobile audience, while Germany and Switzerland showed stronger revenue depth.