I crunched the numbers and ranked the most downloaded mobile apps in the world in November and the winner is...
Instagram was, again, the most dwnloaded app in the world in November. Our App Intelligence shows it was downloaded 53M times from the App Store and Google Play in November, though the majority of downloads came from Google Play.
TikTok came in second with 45M estimated downloads and like Instagram, the majority came from Google Play. Who will take those downloas in case TikTok gets banned in the US?
WhatsApp, Facebook, and ChatGPT round out the top 5 most downloaded apps in the world in November. The Meta trio has dominated the top 5 for a long time and November wasn't any different, but the ranks swapped - Facebook dropped and WhatsApp rose.
ChatGPT is a new entrant into the top 5, and I don't expect it to stray much in the future as OpenAI continues to innovate and users continue to think of ChatGPT as AI, leaving no room for competitors Gemini and Claude.
Together, the top 10 most downloaded apps in November raked in 338M new downloads from the App Store and Google Play globally, according to our estimates. A touch lower than October's total but not enough to be alarmed and more than expected given the overall trend of downloads dropping across the board.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.