It's been a while since a TV show took over the App Store! The latest to achieve that is Love Island, and the numbers are pretty astonishing.
Season 7 of Love Island started airing on Jun 3 and has been one of the most downloaded apps in the US App Store ever since.
Its first day of downloads was so high it beat the first week of downloads of every previous season except for season 1 (but only by a few downloads).
I compared the first week of downloads for every season to see just how big this season is:
According to our App Intelligence, the first week of downloads for season 7 generated 367K downloads from the App Store and Google Play (mostly the App Store). That's nearly 30x the downloads of season 6 and 5!
In fact, season 7's downloads in the first week are twice the number of downloads of all other seasons combined. Someone's doing something right.
What's driving this eruption of engagement? A critical update to the app, and the show, that put viewers behind the steering wheel.
Coming off of a hit season 6, and with a bigger and more engaged audience than ever before, season 7 gave viewers the ability to vote for their favorite couples. Via app, of course.
I thought maybe Peacock also pushed the app with ads but according to our Apple Ads Intelligence, there are no campaigns behind Love Island, making this sustained stream of downloads even more impressive.
The demand for Love Island may come from existing viewers, but its success and the popularity of the show have also pushed downloads of Peacock's mobile app to their highest so far in 2025!
According to our App Intelligence, since Love Island started airing, downloads of Peacock have risen to a daily average of 70K from an average of 20K in April.
That's not an all-time high for Peacock, but considering we're talking about the app that streamed the Olympics, this is still an accomplishment.
It's 2025 and content is still king. That's not changing any time soon.
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