Peacock's Mobile Revenue Overtook Disney+ for the First Time

I didn't think I'd see this happen, but it did and I'm here to write about it. Peacock's mobile revenue overtook Disney+'s mobile revenue in the US for the first time ever in June.

Appfigures Intelligence shows Peacock's net revenue, what NBC gets to keep after giving Apple and Google their share, rose to $52.8M in June. That's an all-time high for Peacock. It's also a 62% increase from June of 2024.

That's pretty impressive considering short drama apps have been taking away revenue from traditional streamers at the same time.

In June, that was enough to beat Disney+, which our estimates show hauled just $46M from the US. I say just because Disney+'s revenue has been declining rapidly this year - down 35% since January.

That's Disney+'s lowest month of US revenue since the end of 2023. But it's not lack of demand that's causing this drop. Rather, it's a "strategic" move Disney's made last years to stop taking new in-app subscriptions on the App Store.

Back to Peacock!

In addition to revenue growth, the app is also seeing a massive growth in downloads. According to our estimates, downloads have tripled since June and far outpace Disney+'s and also HBO Max's.

What's causing this spike? Content. And content is king!

NBC's Love Island, one of the most popular shows this summer, streams on Peacock. And it seems like almost half of its viewers are new.

I expect this trend to slope back down as this season of Love Island (eventually) fades, but it's clear Peacock already figured out the formula and will use it again to give both Disney+ and HBO Max a run for its money.