Unstoppable, Just Unstoppable! The most downloaded apps in July

July was an interesting month in terms of revenue, but even more interesting in terms of downloads.

ChatGPT was the most downloaded app in the world in July across both stores and when combined. Appfigures Intelligence shows it made its way into 52M new devices in July.

It also reached $2B in lifetime revenue according to TechCrunch (using Appfigures data).

ChatGPT might even be taking downloads and revenue away from teen favorites TikTok and Instagram by being a better friend than their real friend, according to this NBC article (backed by Appfigures data).

Speaking of those other two... TikTok was the second most downloaded app in July and Instagram was third with 39M and 38M downloads, respectively, according to our estimates.

Both have been on the decline for quite some time now. Can it really be the rise of companion apps replacing the need for human-to-human interaction?

Facebook and WhatsApp round out the top five most downloaded apps in the world with almost as many downloads as in June.

Facebook is getting almost as many downloads as TikTok globally. Let that sink in...

One more notable change is Temu's "recovery". I'm not sure if this is sustainable, but Temu's downloads have picked up in July, thrusting it into the 6th spot. Did it figure out another way around the new tariffs?

Together, the top 10 most downloaded apps made their way into 298M more devices in July, according to Appfigures estimates. A 3% increase, marking the first time revenue is down while downloads are up.