Snapchat's Revenue is Still Growing - October Was the Best Month Ever!

Snapchat just had its biggest month of revenue ever!

I've been following the app's revenue journey since Snap started offering a premium tier back in the summer of 2022, and for the most part it has been growing steadily month over month. What we're seeing in the last few months, however is much faster growth and much bigger numbers.

In an era where TikTok is stealing most eyeballs, Snap is still finding new ways to monetize attention.

Let's jump right into the data! According to Appfigures Intelligence, Snapchat saw $87M in consumer spend (revenue before store fees) in October. That's a 10% increase over its previous peak which came in August.

Looking at the revenue estimates for the entire year, October's gross revenue was $33M higher than January's haul. Last year, Snapchat also had a big October but not as big. Our intelligence shows the Oct vs Jan diff was $23M in 2024, a full $10M less.

Snapchat's revenue continues to grow and beat other social platforms. Not bad for an app that'll turn 15 next summer.

Wait, how?

Back in 2022 when Snapchat+ was released, its features were pretty basic and I said something along the lines of "this just isn't enough to get users paying". The folks at Snap took a while to figure out what was enough, enduring a few months of revenue drops after launch, but eventually settled into a good rhythm of updates that users seem to like.

2025 saw a barrage of additions revolving around customization, including additions like movie posters, even shorter snaps, and AI generators.

Oh, it also pulled a CapCut by limiting storage for free users and charging for it instead. It was a great addition.

The team at Snap figured out what gets their users excited and they're actively refining that. I expect to see revenue continuing to grow faster, and hope other platforms (ahem ahem, X) take note.