Century Games Did It Again - Kingshot Hit $500M in Under a Year

Whiteout Survival was one of the biggest mobile game launches in 2023. It went from zero to $30M per month in under a year, eventually crossing $1B in total revenue. The studio behind it, Century Games, had a massive hit on its hands. The question was whether they could do it again.

They did. And they did it faster!

Kingshot, Century Games' follow-up, launched at the end of February 2025. According to Appfigures Intelligence, it earned over $500M in net revenue in its first 11 months on the App Store and Google Play. That's what Century Games keeps after Apple and Google take their cut. For context, Whiteout Survival took 14 months to reach that same milestone.

Same Formula, Faster Results

Kingshot isn't trying to hide what it is. It's built on the same 4X strategy foundation as Whiteout Survival. Base building, resource management, hero collection, alliances, and PvP. The difference is the skin and the onboarding.

Where Whiteout Survival drops you into an icy post-apocalyptic world, Kingshot puts you in a medieval kingdom under siege. But the bigger change is how the game hooks new players. Kingshot adds a tower defense layer that gives players a satisfying first win before introducing the heavier strategy elements. That early hook shows up in the numbers. By April, just its second full month, Kingshot was already earning $12M per month. By December it peaked at $66M.

Whiteout Survival's ramp was impressive too, but it took nearly twice as long to reach those levels.

Two Games, $140M Per Month

Here's where the story gets really interesting. Whiteout Survival didn't slow down when Kingshot launched. It's still earning over $70M per month, making it one of the highest-earning mobile games in the world.

Together, Century Games' two titles earned roughly $140M in net revenue in January 2026 alone. That puts them in the same conversation as studios like Scopely (MONOPOLY GO!) and King (Candy Crush), and they got there with just two games.

The Machine Behind It

Century Games is a Singapore-based subsidiary of Chinese public company Zhejiang Century Huatong. They run massive, data-driven UA campaigns with thousands of ad creatives per day across Meta, TikTok, and YouTube. The ads range from AI-generated animated shorts to meme-based humor, always localized across multiple languages.

The US is Kingshot's biggest market at about 40% of revenue. Japan and South Korea follow, then Germany and the UK. Whiteout Survival shows a similar geographic spread. Century Games has clearly built a playbook for launching 4X strategy games globally and executing it at scale.

The 4X strategy genre has been quietly dominating mobile revenue for the past two years, and Century Games is at the center of it. It's hard not to wonder what would happen if they applied the same playbook to a third title. Whether the market has room for another 4X game from the same studio is an open question, but given how well they've executed twice, it wouldn't be surprising to see them try.

For now, the numbers speak for themselves. Two games, earning a combined $140M per month. That's not a fluke. That's a machine.