Time to Get Back to Work!

To give you broader insight into the app market we started going deeper and looking at the most downloaded apps in a different category every month. For September, a back-to-school month for many, we chose to focus on the business category:

Update: This list was update to correct an error that put WhatsApp Business as #1 on Google Play even though it didn't have the most downloads.

Zoom, yes, that Zoom, was the most downloaded business app in the world, pulling in 23M new downloads from the App Store and Google Play, according to our estimates. WhatsApp followed right behind, and even though it's not "technically" in the business category on Google Play, it is on the App Store, so I pulled it into this analysis. It's called WhatsApp Business for a reason. And, it means business with 18M estimated new downloads in September!

Google Meet and Microsoft Teams which are right behind those two make it abundently clear that video meetings are still red hot. The numbers aren't nearly as high as they were a year ago, but they're still very high considering everyone heard of Zoom already.

The other theme we see here is jobs. LinkedIn, Indeed, Apna, and Google's Kormo are scattered across the two stores, and have together generated close to 10M downloads in September, according to our estimates,

Since we're talking trends, here's one more: India. India is the star of the show giving a wide variety of apps enormous amounts of downloads. You'll notice most of those downloads happen on Google Play and not in the App Store. It's so polarized that many of the apps made in and for india, like Apna, don't even have an iPhone version. But, can Apple's luxury brand do anything about that?