We talk a lot about how to get more people to download your app or game with ASO, but what happens after they have it is critical to the success of your business. Regardless of how you make money, you (probably) want them to use the app actively.
In this AF Chat, Anja Obermüller, Head of Product Marketing @ Adidas Runtatstic, shared her experience with user retention optimization and had a lot of great points that should help every developer work towards getting more users to stick around more.
This one's really worth the watch.
Use ChatGPT to speed up App Store Optimization: keyword ideas, metadata drafts, and competitor analysis workflows (prompt sheet included).
Beat competitors faster by learning from their keywords, downloads, and store strategy on the App Store and Google Play.