We talk a lot about how to get more people to download your app or game with ASO, but what happens after they have it is critical to the success of your business. Regardless of how you make money, you (probably) want them to use the app actively.
In this AF Chat, Anja Obermüller, Head of Product Marketing @ Adidas Runtatstic, shared her experience with user retention optimization and had a lot of great points that should help every developer work towards getting more users to stick around more.
This one's really worth the watch.
A practical ASO guide from a live app teardown covering app names, keywords, screenshots, localization, and Apple Ads.
A practical Apple Ads guide for choosing keywords, setting bids, structuring campaigns, and knowing when to scale or cut spend.