We talk a lot about how to get more people to download your app or game with ASO, but what happens after they have it is critical to the success of your business. Regardless of how you make money, you (probably) want them to use the app actively.
In this AF Chat, Anja Obermüller, Head of Product Marketing @ Adidas Runtatstic, shared her experience with user retention optimization and had a lot of great points that should help every developer work towards getting more users to stick around more.
This one's really worth the watch.
Deep dive with Ariel and Phil Carter into how top subscription apps use AI for value creation, delivery, and capture to grow revenue.
Learn how to legally reverse-engineer your competitors’ app strategies using real data: performance, audience, keywords, tech stack, and more.