We talk a lot about how to get more people to download your app or game with ASO, but what happens after they have it is critical to the success of your business. Regardless of how you make money, you (probably) want them to use the app actively.
In this AF Chat, Anja Obermüller, Head of Product Marketing @ Adidas Runtatstic, shared her experience with user retention optimization and had a lot of great points that should help every developer work towards getting more users to stick around more.
This one's really worth the watch.
A practical guide to using App Store screenshots to reinforce keyword intent, communicate outcomes, and turn more product-page visits into downloads.
A practical ASO teardown on choosing keywords, focusing metadata, using localizations, and making screenshots convert.