There's one number that the App Store really cares about when it comes to optimization and that's ratings.
The obvious question is how to get more. To help you with that, I invited Antoine van der Lee, an iOS developer at WeTransfer and SwiftLee newsletter creator.
We talked about how ratings are used on the App Store, how apps and games can get more ratings quickly, and Antoine shared tips for optimizing overall.
A practical ASO guide from a live app teardown covering app names, keywords, screenshots, localization, and Apple Ads.
A practical Apple Ads guide for choosing keywords, setting bids, structuring campaigns, and knowing when to scale or cut spend.