There's one number that the App Store really cares about when it comes to optimization and that's ratings.
The obvious question is how to get more. To help you with that, I invited Antoine van der Lee, an iOS developer at WeTransfer and SwiftLee newsletter creator.
We talked about how ratings are used on the App Store, how apps and games can get more ratings quickly, and Antoine shared tips for optimizing overall.
Ariel and Hannah talk about the importance of kniowing when your users really start using your app (aka. activate)
Ariel and Jake analyze paywalls submitted by the viewers and provide tips for improvements