There's one number that the App Store really cares about when it comes to optimization and that's ratings.
The obvious question is how to get more. To help you with that, I invited Antoine van der Lee, an iOS developer at WeTransfer and SwiftLee newsletter creator.
We talked about how ratings are used on the App Store, how apps and games can get more ratings quickly, and Antoine shared tips for optimizing overall.
Ariel explains how to use competitor intelligence, custom product pages, ASO, localization, and app data to understand why apps win.
Deep-dive ASO Q&A with Ariel covering 2026 algorithms, keyword focus, localizations, Apple Search Ads, ratings, and category strategy.