There's one number that the App Store really cares about when it comes to optimization and that's ratings.
The obvious question is how to get more. To help you with that, I invited Antoine van der Lee, an iOS developer at WeTransfer and SwiftLee newsletter creator.
We talked about how ratings are used on the App Store, how apps and games can get more ratings quickly, and Antoine shared tips for optimizing overall.
A practical guide to using App Store screenshots to reinforce keyword intent, communicate outcomes, and turn more product-page visits into downloads.
A practical ASO teardown on choosing keywords, focusing metadata, using localizations, and making screenshots convert.