Last year I made a bunch of predictions about App Store Optimization in 2022. It's something I've been doing every year for a while now.
Before making ASO predictions for 2023 I'm going to review my predictions to see which happened as I thought and which didn't, and share my learnings.
A practical ASO guide from a live app teardown covering app names, keywords, screenshots, localization, and Apple Ads.
A practical Apple Ads guide for choosing keywords, setting bids, structuring campaigns, and knowing when to scale or cut spend.