Last year I made a bunch of predictions about App Store Optimization in 2022. It's something I've been doing every year for a while now.
Before making ASO predictions for 2023 I'm going to review my predictions to see which happened as I thought and which didn't, and share my learnings.
A practical guide to using App Store screenshots to reinforce keyword intent, communicate outcomes, and turn more product-page visits into downloads.
A practical ASO teardown on choosing keywords, focusing metadata, using localizations, and making screenshots convert.