The EU forced Apple to change the rules and for the first time we're seeing things never imagined (like downloading apps from the web)!
We've brought in app industry veteran and RevenueCat CEO and co-founder, Jacob Eiting to casually chat about how this impacts the market going forward and what this means for developers.
A practical Apple Ads teardown on removing wasted keywords, building a long-tail strategy, and matching Custom Product Pages to intent.
A practical guide to app screenshots covering clarity, keyword alignment, custom product pages, social proof, and testing.