What's it like for an indie game developer to get into App Store Optimization?
Ryan McLeod, the mastermind behind hit game Blackbox, joined me to talk about why he finally took the plunge and started optimizing keywords and how he's tackling that while continuing to focus on development.
A practical Apple Ads teardown on removing wasted keywords, building a long-tail strategy, and matching Custom Product Pages to intent.
A practical guide to app screenshots covering clarity, keyword alignment, custom product pages, social proof, and testing.