What's it like for an indie game developer to get into App Store Optimization?
Ryan McLeod, the mastermind behind hit game Blackbox, joined me to talk about why he finally took the plunge and started optimizing keywords and how he's tackling that while continuing to focus on development.
A practical guide to using App Store screenshots to reinforce keyword intent, communicate outcomes, and turn more product-page visits into downloads.
A practical ASO teardown on choosing keywords, focusing metadata, using localizations, and making screenshots convert.