What's it like for an indie game developer to get into App Store Optimization?
Ryan McLeod, the mastermind behind hit game Blackbox, joined me to talk about why he finally took the plunge and started optimizing keywords and how he's tackling that while continuing to focus on development.
Ariel reviews live app teardowns, ASO keyword strategy, screenshots, localizations, and Apple Ads Search Match pitfalls.
Ariel explains how to use competitor intelligence, custom product pages, ASO, localization, and app data to understand why apps win.