The new year is right around the corner and if you're trying to get more downloads, you're probably wondering what's going to happen with ASO in 2020. More than 1.3 million new apps and games launched in 2019, making finding yours just that much harder to find. That's why we've been seeing demand for ASO grow drastically this year.
Here are the trends we expect to continue in 2020. Keeping ahead of them will help you maintain (or gain) your competitive edge.
If you haven't gotten into ASO yet, or "set-it-and-forget-it" once, you could be left behind in 2020.
👉 Optimizing Your App’s Name to Get More Downloads
On the other end, we believe Google will give more emphasis to current performance. Right now, the algorithm looks at the all-time downloads of an app to determine how high to rank it in relevant keywords, which makes it harder for newer apps to compete with incumbents. Just like Google changed how they compute the average rating earlier this year, we expect the algorithm to focus on more recent downloads which will allow for much faster iterations and open up more opportunities.
Discover new keywords, monitor ranks, and snoop on competitors.
This trend correlates to where SEO (Search Engine Optimization - ASO for the web) was a few years ago. With more opportunities getting a better rank will become a factor of good keyword research.
👉 8 Simple Ways to Find Hundreds of Keywords to Rank For
With tools to offer visibility at a higher granularity (we update ranks every hour) developers will be able to try things faster, and better yet prevent negative impact from experimenting by making changes as soon as the trend turns negative.
Take the time to review your app’s page. Are the screenshots highlighting the best benefits? Are they engaging? Is your video showing off your most unique features? Try changing things up and monitoring the results, or run an A/B test in Google Play for your Android app. We expect to see more developers focusing their effort on page conversion in the next year.
We're expecting a busy 2020 for optimizers. Things will get more challenging, but iterating and experimenting is going to offer great results, and having the right ASO tools will make finding new opportunities and monitoring performance much easier.
Appfigures helps you optimize with tools to find and analyze new keyword, monitor your performance, and keep tabs on competitors. Getting started takes a few moments and will provide you with actionable insights right away. Get started for free →
Ariel answers questions from the live audience about App Store Optimization and app marketing.
Learn the basics of App Store Optimization - how a few simple changes to your app's name can increase your visibility and gain more downloads.