Widgets. Widgets. Widgets.

How much time have you spent adding and stacking widgets on your iPhone this week? Based on our estimates, lots of people have.

iOS 14's most anticipated feature, widgets, is now live and in the hands of the masses. This resulted in a slew of new widget-first apps launching (40+ in the last week according to Explorer) and more than 400 available in the App Store right now.

Widgetsmith downloads in the App Store

Three of these brand new widget-first apps have become instant winners. Widgetsmith, Color Widgets, and Photo Widgets, have climbed to the top of the App Store, and together saw more than 7 million downloads in under a week according to our app intelligence. That's right. Millions. For widgets.

Note to developers - widgets are shaping up to be a great selling point. If your app offers widgets make sure you mention that in your app's name or subtitle.

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