Instagram's in Barney...

Barney Rubble. Trouble!

I crunched the numbers and ranked the most downloaded apps in the world in March, and there are a few interesting nuggets here.

TikTok was the most downloaded app in the world, earning its place on 50M new mobile devices in March, according to our estimates. It was the most downloaded app on the App Store and the second most downloaded app on Google Play. But here's what's interesting – look at how close its downloads are to Instagram.

Very close!

And that's while TikTok is banned in India, the big driver of growth for Instagram. That's not a great sign for Instagram.

Microsoft continues to occupy the spot it eased into a few months ago with Word, which got 20M downloads, according to our estimates. And remember what I remarked last month, about how Capcut, TikTok's video editor, is consistently the last on our list? Well, it did it again in March with 20M estimated downloads.

Going down the list, you'll notice Zoom is missing. Throughout covid, Zoom was a definitive resident, but in the last few months it's been more of a casual roommate.

According to our estimates, the top 10 most downloaded apps in the world saw 322M new downloads in March. Like games, this is also higher than February, but unlike games, this is much higher. And it's not just about ads in this case but rather demand.

Weekly News & Insights to Help Your App Win

Join 45,000+ developers, marketers, investors, and entrepreneurs who get smarter every week.


Related Resources

Insights
It Finally Happened! The Highest-Earning Apps in the World in October

I'm going to start this in reverse because the thing we've been waiting to happen has finally happened. If you've been f...

Insights
A Few New Faces! The Most Downloaded Apps in the World in October

October is behind us so we crunched the numbers and ranked the most downloaded mobile apps in the world. While I don't h...