This week I've crunched the numbers and ranked the most downloaded games in the world. If you're looking for apps, check out last week's episode.
Guess what? Hyper-casuals continue to dominate the chart in June. Even on the App Store...
Subway Surfer was the most downloaded game in the world in June, adding 37 million new players to its pool. It was the top choice in May as well, and with a single exception, the most downloaded game every month going back to November. What a classic!
Hyper-casuals completed the top 5, which isn't really surprising. Garena Free Fire is, again, missing from this list as it's still banned in India. Sibling Free Fire Max continued to uphold its place, short about a million downloads when compared to May.
We estimate that together, the top 10 winners in June brought 202 million new players to their games, a slight increase over May's total, but not a significant one.
App Tracking Transparency has made it considerably more expensive to buy downloads eyeballs. We see companies continue to try, but even just looking at this total not growing significantly during one of the best months of the year, it's clear the ROI is lower (or negative) which makes it hard to continue.
A lot of attention is now given to Apple Search Ads, which offer an interesting alternative. But as with many tools Apple offers, they're far from perfect. We're working on something to help with that.
Fallout, a new TV show based on the popular game series with the same name, premiered on Amazon Prime earlier this month...
Newspapers went through a critical transformation over the last decade that saw physical newspapers go the way of the do...