I rounded up the numbers and ranked the most downloaded games in the world, now that March is done, and I have to start this one in reverse because the numbers tell a story.
In March, our estimates show that the top 10 most downloaded games saw 125M collective downloads from the App Store and Google Play worldwide. Comparing this to last March, that's roughly 40M downloads lower. That's 24%, which isn't a small number.
Games are heavily driven by ads, especially the hypercasuals, and this is another reminder of the earthquake that is App Tracking Transparency and possibly why French regulators are starting to investigate its impact.
On to the list!
Subway Surfers was the most downloaded mobile game in the world in March. The long-term king of this list made its way into 20M new iOS and Android devices in March, according to our App Intelligence. It's worth noting Subway Surfers was the most downloaded game on the App Store and on Google Play in March.
If you go through the winners every month over the last year, which you can do here, you'll see the balance shifting away from hypercasual titles to incumbents as advertising budgets shift.
Speaking of incumbents, Roblox and Candy Crush Saga follow Subway Surfers with 14M and 13M downloads, respectively, according to our estimates.
Two hypercasual titles follow behind rounding out the top 5. There are more hypercasual titles in this list than I expected to see but then I remembered spring break is in March and it made more sense.
ChatGPT's mobile app is no longer alone in AI, but Appfigures estimates show it is still the revenue leader by a wide margin.
HBO Max filled its biggest remaining European gaps in 2026. The UK brought the biggest mobile audience, while Germany and Switzerland showed stronger revenue depth.