Apps have been busy getting downloads in May. I crunched the numbers and ranked the ones that got the most. There was a lot of movement in May.
Only two apps held on to their April ranks in May, and Instagram, the most downloaded app in the world in May, was one of those. Our estimates show it made its way into 66M devices through the App Store and Google Play. More than 10M more devices than in April!
TikTok regained the #2 spot with 51M estimated downloads, a touch higher than April, but enough to come back home. TikTok was pushed down by Facebook in March after months of owning the spot.
Facebook, WhatsApp, and Capcut rounded out the top 5 in May. Capcut is slowly rising up the charts. A slow but powerful ascent that doesn't seem to be slowing down. I don't know how high it can go, but I expect it to get there soon.
Temu is another app that's been rising again in May after slowing down their ad spend in the US in April. Our estimates show downloads rose 28% month-over-month to 28M in May - the vast majority from Google Play.
Together, the top 10 most downloaded apps in the world saw 358M downloads from the App Store and Google Play in May. A healthy 10% increase. Let's see where this goes in June as downloads drift towards games.
Mobile game revenue fell $100M in November as top earners took a hit, but the long tail grew $45M. See which games dominated earnings and what's driving the shift.
Block Blast topped mobile game downloads in November as the rest of the chart saw heavy movement.