Temu's Up, Threads Down - The Most Downloaded Apps in April

Ariel Ariel
May. 10

This is a single insight from This Week in Apps - Cold start. Check out the full article for more insights.

April is behind us, which means it's time to look at the most downloaded apps - I did, and can tell you April was a weird month...

And by weird I mean stagnant.

Instagram was the most downloaded app in the world in April. Our estimates show it made its way into 55M more devices globally. Instagram rose a single rank and dethroned sibling Facebook, which dropped to second place.

Facebook's issue-less month meant a drop in downloads, but it's still growing! Our App Intelligence shows Facebook was downloaded 48M times from the App Store and Google Play in April.

TikTok, WhatsApp, and Telegram round out the top 5 most downloaded apps in April. Even though their ranks are the same as they were in March, downloads rose a bit across all three.

A few highlights:

  1. Temu lost its top spot to temporary risers but seems to be regaining momentum. A 10% increase in downloads pushed it up into the 7th spot in our chart.
  2. Threads has lost some momentum. Downloads dropped a bit in April leading the app to fall from #6 → #10 in April.
  3. JioCinema, a no-so-new streaming app for India, has seen downloads rise sharply in April. The service recently rolled out an app for its premium service and added Anime to its catalog.

Together, the top 10 most downloaded apps in the world saw 325M downloads in April, according to our App Intelligence. A bit short when compared to March, but March was a pretty big month all around so this isn't a surprise.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Related Resources

Competing with ChatGPT on Mobile is Harder Than Anthropic Thought
Competing with ChatGPT on Mobile is Harder Than Anthropic Thought

I think it's fair to say that ChatGPT is AI for many. Especially those not in tech. How can I say that so nonchalantly?...

Can Signal Survive the Latest Blow from Elon and Telegram?
Can Signal Survive the Latest Blow from Elon and Telegram?

Telegram decided to pick on Signal this week and Elon Musk took a stab at it too, and that led me to look at how the two...