I crunched the numbers and ranked the most downloaded apps in the world in July. The trend to watch this year is an ongoing download slowdown, which the summer continued to deliver.
Instagram was the most downloaded app in the world in July. Our App Intelligence shows it retained the #1 spot with 61M downloads from the App Store and Google Play, the same as June.
TikTok came in second with 51M estimated downloads, a touch less than June's total, and pretty much on trend right now. The decline was mostly on the App Store with a small hit on Google Play.
Facebook, WhatsApp, and Temu round out the top five with just a touch fewer downloads vs June. Well, all but Temu.
Temu hopped into the #5 spot, up one spot from June, thanks to a 30% growth sprout in downloads that added 11M new downloads in July, according to our estimates.
July was Temu's biggest month of downloads ever, ending the month with 38M estimated new downloads from the App Store and Google Play.
Driving the increase is Temu's rollout in Brazil, one of the highest download-generating countries on Google Play. Temu launched there in June after securing a tax exemption that was later revoked by the government.
Clearly, tax exemption or not, Brazilians want Temu, a trend I don't expect to slow down after seeing Temu's growth in the US.
Also happened in July - Telegram and CapCut dropped, Threads and Snapchat rose.
Together, we estimate that the top 10 most downloaded apps were downloaded 352M times from the App Store and Google Play in July. A tiny drop when compared to July, so the trend continues.
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