App Downloads Dropped Again... The Most Downloaded Apps in the World in June
This is a single insight from This Week in Apps - Let's Talk Trends. Check out the full article for more insights.
I crunched the numbers and rounded up the most downloaded apps in the world in June. Unlike May, which was incredibly stagnant, June saw a bit more movement. Maybe more than a bit.
According to our App Intelligence, Instagram beat TikTok again as the most downloaded app in the world. We estimate the app made it's way into 61M devices. Instagram's rein started back in November of last year and is still going strong, and it's hard to say whether it's due to increase in demand for Instagram or the drop in demand for TikTok, but based on the trends I'm inclined to think it's the latter.
TikTok was the second most downloaded app in the world with 52M estimated downloads in June. It's important to note that even though the US isn't TikTok's biggest market right now, monthly downloads in the US have grown 25% this year, according to our estimates.
Facebook, WhatsApp, and Telegram round out the top 5 most downloaded apps in the world. Telegram dropped out of the top 5 in May after being a solid #5 for quite a few months, but is back now with 32M estimated downloads.
Normally I stop here but the bottom five is also interesting in June, so let's dive in.
Temu kept its 6th spot from May, in June. But to "keep" its spot Temu actually needed more downloads than May, and it got them, rising to the 2nd spot on the App Store and 7th on Google Play. Temu's expensive ad campaigns are well-timed, and while I don't know if they're ROI positive, I'm sure they're generating the exposure they're aiming for.
Threads, the app that's slowly choking X, also rose into the 8th spot in the overall chart in June with 23M downloads. X lagged behind in downloads in June, again, with just 12M estimated downloads across the App Store and Google Play.
And another new name made the list in June: Disney+ Hotstar. That's Disney+ in India. We haven't seen it make the chart yet even once, but it did in June with 23M estimated downloads. Downloads spiked in early June and then dipped at its end suggesting we won't see Disney+ Hotstar back on this soon.
Our App Intelligence shows that in June, the top 10 most downloaded apps saw a total of 355M downloads globally. That's a tiny bit lower than May's total, but not enough to be surprised by - the trend continues.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
