Users Show AI for Music is Magical With Their Wallets

AI music has been mostly novelty — until now. Suno is producing songs that sound surprisingly real, the kind you'd actually want to listen to. It's a rare mix of tech and artistry that's starting to find an audience, and the numbers show it.

Suno launched its mobile app in July 2024, and since then, users have spent a total of $27M in gross revenue across the App Store and Google Play, according to our estimates.

That's real money for a brand new category.

The first few months were slow. Really slow. From July through December 2024, Suno was pulling in less than $1M per month. The app was finding its footing, testing pricing, and figuring out what users actually wanted.

Then something clicked in early 2025.

Starting in January, revenue began climbing steadily month over month. Not in spurts or viral spikes, but in a consistent upward curve that screams product-market fit. By the summer, that climb turned into a steep ascent.

According to our estimates, users gave Suno $7M in October alone, more than double what it made just a few months earlier. That's the kind of acceleration that means Suno isn't just a gimmick.

What makes Suno's trajectory interesting is what it's not. It's not a TikTok-fueled download spike that fades in a week. It's not a celebrity endorsement or a massive ad campaign.

This is sustained growth driven by users who keep paying month after month. The revenue curve from July 2024 to October 2025 is almost textbook for a subscription app that's nailed retention and is adding new subscribers consistently.

Interesting question: is Suno a consumer app or a creator tool? I think it's both. While the reality of AI-generated music is still murky, I can see it succeeding with both a new generation of producers as well as consumers who want novel/personalized music. Both spell big money for Suno and a brand new category for competitors to enter.

This engagement is probably why OpenAI announced it's also working on a text-based music generator.