Summer's all gone, and we have our first month of back to normal school. September was a fairly quiet month in the world of apps, which means the leaders are still leading.
Instagram remained the most downloaded app in the world in September, adding 52M new users in September, according to our estimates. Much of Instagram's growth came from India, which was responsible for around 20M downloads out of the total between the flagship and lite versions. TikTok, Facebook, WhatsApp, and Snapchat were right behind it for a finish that's identical to August.
Share Vpn (their casing, not my choice) was a new entrant into the top charts in September, scoring #9 overall and #8 on Google Play with 20M downloads. The three-month-old app peaked at a little over 800,000 downloads/day for a bit and then started dropping as the month came to a close. The majority of those came from... You guessed it. India.
PLAYit and Meesho made the cut again in September, lifted by massive downloads in India. PLAYit, which was released in 2019, added 15M new downloads from India in September for a total of more than 206M lifetime downloads. Meesho, which has been around since 2017, added 20M new users during the month, for a lifetime total 165M, according to our estimates.
Together, the top 10 apps in the world were downloaded a total of 323M times, according to our estimates. It's a bit lower than August's total, but considering it's back to school for many, this isn't a big surprise.
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