📺 AF Chats: Create a Better ASO Strategy by Learning from Competitors, with Binh Dang

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App Store Optimization may seem daunting at first, or may feel like you're getting stuck. What should you do about that? There's one easy answer—Learn from the competition!

This month Ariel sat down with ASO marketer Binh Dang, who runs organic growth @ idealo, to talk about the role of competitive intelligence in the success of App Store Optimization campaigns.

Some of the topics we covered:

• Using competitive intelligence to understand what you're doing wrong
• If and how to target competitor names as part of your keywords
• What you think is wrong might actually be right
• How fast to iterate in the App Store vs Google Play
• And more!

Related resources:

• Check out idealo, the app Binh's optimizing: German, English
• The Ultimate Guide to Competitive Intelligence
• How to Improve Your ASO by Analyzing Your Competitors' Keywords

Join us at the next AF Chat for great content, a chance to get your ASO questions answered, and surprises!