This month Ariel sat down with Ian Irving, a Senior Analyst at the BBC, to talk about the role of competitive intelligence in a large enterprise and how it can be leveraged to drive growth for mobile apps and games. The conversation included a lot of great, experience-based, advice from Ian on a variety of topics, including:
Check out the highlights:
Present these KPIs to support mobile growth initiatives
You need to get in a testing mindset to improve your ASO
ASO Trick - Making seasonal changes to your assets
Whats considered "good" when A/B testing?
How to see which keywords competitors are using for ASO?
How often should you refresh keywords for ASO?
Join us at the next AF Chat for more educational content and a chance to get your ASO questions answered.
Ariel and Hannah talk about the importance of kniowing when your users really start using your app (aka. activate)
Ariel and Jake analyze paywalls submitted by the viewers and provide tips for improvements