This month Ariel sat down with Ian Irving, a Senior Analyst at the BBC, to talk about the role of competitive intelligence in a large enterprise and how it can be leveraged to drive growth for mobile apps and games. The conversation included a lot of great, experience-based, advice from Ian on a variety of topics, including:
Check out the highlights:
Present these KPIs to support mobile growth initiatives
You need to get in a testing mindset to improve your ASO
ASO Trick - Making seasonal changes to your assets
Whats considered "good" when A/B testing?
How to see which keywords competitors are using for ASO?
How often should you refresh keywords for ASO?
Join us at the next AF Chat for more educational content and a chance to get your ASO questions answered.
Deep dive with Ariel and Phil Carter into how top subscription apps use AI for value creation, delivery, and capture to grow revenue.
Learn how to legally reverse-engineer your competitors’ app strategies using real data: performance, audience, keywords, tech stack, and more.