This month Ariel sat down with Ian Irving, a Senior Analyst at the BBC, to talk about the role of competitive intelligence in a large enterprise and how it can be leveraged to drive growth for mobile apps and games. The conversation included a lot of great, experience-based, advice from Ian on a variety of topics, including:
Check out the highlights:
Present these KPIs to support mobile growth initiatives
You need to get in a testing mindset to improve your ASO
ASO Trick - Making seasonal changes to your assets
Whats considered "good" when A/B testing?
How to see which keywords competitors are using for ASO?
How often should you refresh keywords for ASO?
Join us at the next AF Chat for more educational content and a chance to get your ASO questions answered.
A practical ASO guide from a live app teardown covering app names, keywords, screenshots, localization, and Apple Ads.
A practical Apple Ads guide for choosing keywords, setting bids, structuring campaigns, and knowing when to scale or cut spend.