This month Ariel sat down with Ian Irving, a Senior Analyst at the BBC, to talk about the role of competitive intelligence in a large enterprise and how it can be leveraged to drive growth for mobile apps and games. The conversation included a lot of great, experience-based, advice from Ian on a variety of topics, including:
Check out the highlights:
Present these KPIs to support mobile growth initiatives
You need to get in a testing mindset to improve your ASO
ASO Trick - Making seasonal changes to your assets
Whats considered "good" when A/B testing?
How to see which keywords competitors are using for ASO?
How often should you refresh keywords for ASO?
Join us at the next AF Chat for more educational content and a chance to get your ASO questions answered.
Learn how to legally reverse-engineer your competitors’ app strategies using real data: performance, audience, keywords, tech stack, and more.
Live teardown of 10 app product pages, focusing on screenshot mistakes, keyword strategy, and concrete tips to improve ASO and conversion.