This Week in Apps #33: Facebook, Among Us!, Grammarly, Citizen, and Speechify

This Week in Apps is a short, no-fluff, round-up of interesting things that happened in the mobile industry. Here are our top highlights.

U.S. Mobile Download Index: App Store 78.74, Google Play 79.84

The Mobile Download Index has been pretty flat lately, which is good news, considering it's been on a downward trend since the summer ended. Games were hit the hardest, going down to the lowest we've seen in the U.S. App Store this week.


1. Too much to read

I don’t think anyone will disagree that 2020 has been the most news-intense year in recent memory.

Those who want to stay in the know but don’t want to read have found a solution in Speechify, "an intelligent text-to-speech audio-reader that turns your reading material into interactive audiobooks."

Since the summer, Speechify's downloads rose more than 1,400%, from roughly 5K/week to 77K last week, according to our estimates.

2. Is that write?

Typo catcher Grammarly hit its highest single-day of revenue in the US App Store this month, netting $24.6K in a single day for its custom keyboard, according to our estimates.

So far this year, Grammarly’s net revenue (after Apple and Google take their fee) hit $3.6M, up more than 380% compared to the same period last year.

3. The most downloaded game in October

Among Us!, which I’ve covered more than once before, continues to top the charts. In fact, it was the most downloaded game in October, and by a lot!

Our app intelligence shows Among Us! getting downloaded by 67.2M new users in October across on the App Store and Google Play globally.

Genshin Impact came it at #2, with 16M downloads according to our estimates, followed by bursting hyper-casual titles: Papers Grade Please!, Acrylic Nails!, and Force Master.

4. Hyperlocal

Months of unrest all over the U.S. have given rise, yet again, to Citizen, the hyperlocal "personal safety network."

Downloads have spiked this week, hitting 18.2K on Wednesday, the highest single-day downloads since June.

5. The 100M ratings club

Fun fact - Only three Android apps have been rated more than 100,000,000 times on Google Play. All three belong to... Facebook.

WhatsApp leads the way for the pack, with 123M ratings. Instagram, with 108M, and Facebook with 104M, are right behind it.

YouTube is close, with 85M ratings, but probably won’t make the 100M club until late 2021.

Weekly News & Insights to Help Your App Win

Join 45,000+ developers, marketers, investors, and entrepreneurs who get smarter every week.


Related Resources

This Week in Apps
This Week in Apps - Betting Big

#225 - How many people went non-traditional this election, X and ChatGPT saw their biggest month of revenue, some streaming platforms are stuggling to grow, and more.

This Week in Apps
This Week in Apps - Native or Non-Native?

#224 - Is Non-Native app development on the rise in 2024? Disney+ and Hulu stop taking new subscriptions on the App Store, Arc Browser goes into maintenance mode, Bluesky takes a new investment round, and the challenge of companion AI apps.