The Other Wordle Gets a Makeover and (Some) Cash
This is a single insight from This Week in Apps #99 - Widgets In The Lead Again. Check out the full article for more insights.
Wordle!, the mobile game and not the web sensation, is sticking to the top of the chart for the second week in a row!
I've talked about it twice already, but both times I expected it to drop off fairly quickly. Why? Because it isn't the game most people are looking for + because it looked pretty outdated.
I was only half right, so instead of looking at downloads, which have already crossed 2.3 million, let's look at revenue.
Before we jump into numbers, I need to point out that the game has gotten a makeover in the last few weeks and no longer looks like 2016. So that shouldn't be an issue anymore. I should also point out that while I know what to expect when looking for the web Wordle, many don't. So word of mouth could help here and actually get people playing a game they only knew by name. Weird but interesting!
On to numbers!
Since jumping into the top, and likely the visual makeover, Wordle! has seen revenue go vertical. It went from just a few hundred dollars per day to more than $6K this Wednesday, the highest day ever, according to our estimates.
In total, Wordle! earned about $31K since it made its way into the top charts, according to our estimates.
And yes, that's very low. Lower than low. What I said a few weeks ago is still true. Those who know what to expect download this one and immediately delete it. For those who do continue playing--and it is a decent game, albeit not fine-tuned for humans)--there aren't many obvious reasons to pay. The ads are pretty unpleasant, but that didn't make me want to pay but rather stop playing.
So, more opportunities there for sure!
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
