Keyword Teardowns

Keyword Teardowns

The Algorithm Prefers Trends, But That's Not All

This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.


Keyword Teardowns

App Store Optimization is Easy When You Know This

A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)


Keyword Teardowns

This is How Vrbo is Beating Airbnb

Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.


Keyword Teardowns

This is the Biggest Mistake Optimizers Make!

Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.


Keyword Teardowns

#80 - Do Keyword Opportunities Still Exist?

Competing for ASO ranks is easier when you find keyword opportunities.


Keyword Teardowns

#79 - Apple's Own Apps Are Ranked Where They Shouldn't

You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.


Keyword Teardowns

#78 - Zoom is Trying App Store Optimization - Incorrectly...

Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery


Keyword Teardowns

#77 - What They Don't Tell You About Apple Search Ads and ASO

Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.


Keyword Teardowns

#77 - Optimizing For the Most Competitive Keyword in the App Store

You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.


Keyword Teardowns

#75 - How to (NOT) Do App Store Optimization

Here's a keyword every top result messes app, and how to fix it and become the top results.


Keyword Teardowns

#74 - What Do You Need to Rank for the Hottest Keyword Right Now?

Here's what you need to know in order to get your apps to rank in very popular ASO keywords


Keyword Teardowns

#73 - Data Beats Gut for App Store Optimization

This little mistake many make with their ASO means fewer organic downloads. It's an easy one to fix!


Keyword Teardowns

#72 - An Important ASO Signal You Might Have Overlooked

The algorithm has an interesting quirk that when ignored could really hurt your game's downloads.


Keyword Teardowns

#71 - Dropbox is Using ASO And There's Nothing Wrong With That

I took a look at an ASO from Dropbox that drew unnecessary ire from John Gruber


Keyword Teardowns

#70 - Little (ASO) Mistakes Go a Looooong Way

Lots of apps lose visibility on the App Store by making simple mistakes. Here's another simple example.


Keyword Teardowns

#69 - Why is No One Targeting This Keyword?

Use keyword opportunities to get more visibility for your mobile apps. Here's a simple example of one.


Keyword Teardowns

#68 - Downloads Don't Matter for ASO – This Related Signal Does!

Curious how Apple's search algorithm ranks apps? This is how.


Keyword Teardowns

#67 - Are Longer Keywords Worth Optimizing For?

Should you include long keywords in your ASO, or should you eliminate those from your list?


Keyword Teardowns

#66 - ASO is Really as Simple as That!

Here are 6 simple rules, in the form of mistakes, that you need to make sure you follow to rank in the App Store.


Keyword Teardowns

#65 - An App Store Optimization Quirk

Not all words say the same thing to the algorithm. Here's what it means for your ASO.


Keyword Teardowns

#64 - Is Apple (Finally) Playing Fair with ASO?

Apple's own apps outrank every other app regardless of performance, except for this keyword.


Keyword Teardowns

#63 - When Everyone's Making the Same Mistakes...

Want to find keyword opportunities? This is what you should be looking for.


Keyword Teardowns

#62 - The Answer to Competition is... Focus

This is how can new apps and games compete for better search results on the App Store.


Keyword Teardowns

#61 - Opportunities Are All Around You, If You Look...

Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.


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