Keyword Teardowns

Keyword Teardowns

An Easy Example of Bad ASO Keyword Strategy

A fundamental tip for App Store Optimization that could be costing you downloads.


Keyword Teardowns

Did You Know the App Store's Algorithm Remembers Everything?

An analysis of the keyword "ChatGPT" on the App Store highlighting ASO tips and tricks you can use to improve your app's ranks.


Keyword Teardowns

The Key to App Store Optimization

A real-world example of ASO mistakes developers make that hurt their dwonloads


Keyword Teardowns

The Easiest ASO Mistake to Avoid If You Want Downloads

Lots of developers make this super obvious mistake with their apps that costs them in downloads. Here's how to fix it.


Keyword Teardowns

Trend vs. Spike - Which Strategy Works Better for ASO?

#88 - Are you getting lots of new ratings but still aren't ranked high enough? This is (probably) why!


Keyword Teardowns

The Algorithm is a Tiny Bit Smarter Than You Think

Knowing this you'll be able to make better decisions when optimizing your metadata for the App Store


Keyword Teardowns

Beware the Keyword List If You Want Better Ranks

App Store Optimization tips about keyword placement, the keyword list, and generally how Apple's search algorithm treats competitive keywords.


Keyword Teardowns

Can You Target Short Keywords with ASO?

This week we're looking at a two-character keyword. Is that too short to optimize for?


Keyword Teardowns

The Algorithm Prefers Trends, But That's Not All

This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.


Keyword Teardowns

App Store Optimization is Easy When You Know This

A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)


Keyword Teardowns

This is How Vrbo is Beating Airbnb

Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.


Keyword Teardowns

This is the Biggest Mistake Optimizers Make!

Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.


Keyword Teardowns

#80 - Do Keyword Opportunities Still Exist?

Competing for ASO ranks is easier when you find keyword opportunities.


Keyword Teardowns

#79 - Apple's Own Apps Are Ranked Where They Shouldn't

You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.


Keyword Teardowns

#78 - Zoom is Trying App Store Optimization - Incorrectly...

Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery


Keyword Teardowns

#77 - What They Don't Tell You About Apple Search Ads and ASO

Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.


Keyword Teardowns

#77 - Optimizing For the Most Competitive Keyword in the App Store

You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.


Keyword Teardowns

#75 - How to (NOT) Do App Store Optimization

Here's a keyword every top result messes app, and how to fix it and become the top results.


Keyword Teardowns

#74 - What Do You Need to Rank for the Hottest Keyword Right Now?

Here's what you need to know in order to get your apps to rank in very popular ASO keywords


Keyword Teardowns

#73 - Data Beats Gut for App Store Optimization

This little mistake many make with their ASO means fewer organic downloads. It's an easy one to fix!


Keyword Teardowns

#72 - An Important ASO Signal You Might Have Overlooked

The algorithm has an interesting quirk that when ignored could really hurt your game's downloads.


Keyword Teardowns

#71 - Dropbox is Using ASO And There's Nothing Wrong With That

I took a look at an ASO from Dropbox that drew unnecessary ire from John Gruber


Keyword Teardowns

#70 - Little (ASO) Mistakes Go a Looooong Way

Lots of apps lose visibility on the App Store by making simple mistakes. Here's another simple example.


Keyword Teardowns

#69 - Why is No One Targeting This Keyword?

Use keyword opportunities to get more visibility for your mobile apps. Here's a simple example of one.


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