Trends change in the App Store very quickly. Here's what you need to do to be ready with ASO.
How do branded keywords behave on the App Store and how to optimize for them.
Discover the power of strategic keyword placement for App Store Optimization.
The easiest way to get ahead with App Store optimization is to find a keyword everyone else isn't seeing. Those are keyword opportunities and this is what they look like.
Where you place your keywords is very important for ASO, but only if you get enough of these.
Apple's algorithm looks for specific patterns in order to rank apps. Knowing what they are can change everything for your ASO.
Small apps have just as many opportunities for discovery as the big ones with App Store Optimization
Do you think the App Store ranks apps with more downloads higher?
The most common ASO mistake, and also the simplest one to fix, is what I call the cardinal sin of ASO. Are you a sinner?
Many optimize for the best keywords but when it comes to ASO, you need to optimize for the right keywords!
Some keyword opportunities are much more intuitive than most think. Here's an example.
Follow my process for making sure you're optimizing for the best keyword to get more downloads.
A fundamental tip for App Store Optimization that could be costing you downloads.
An analysis of the keyword "ChatGPT" on the App Store highlighting ASO tips and tricks you can use to improve your app's ranks.
A real-world example of ASO mistakes developers make that hurt their dwonloads
Lots of developers make this super obvious mistake with their apps that costs them in downloads. Here's how to fix it.
#88 - Are you getting lots of new ratings but still aren't ranked high enough? This is (probably) why!
Knowing this you'll be able to make better decisions when optimizing your metadata for the App Store
App Store Optimization tips about keyword placement, the keyword list, and generally how Apple's search algorithm treats competitive keywords.
This week we're looking at a two-character keyword. Is that too short to optimize for?
This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.
A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)
Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.
Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.