Keyword Teardowns

Keyword Teardowns

#57 - The Interplay Between Keyword Placement and Ratings

How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.


Keyword Teardowns

#56 - The Key to Apple's Heart

The App Store rewards apps and games that leverage certain features over apps and games that don't.


Keyword Teardowns

#55 - Not Impossible (If You Know What to Do)

Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.


Keyword Teardowns

#54 - Who You Compete with Isn't Always a Competitor

A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.


Keyword Teardowns

#53 - You Better (Apple) Watch It

Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...


Keyword Teardowns

#52 - The Thing About Ratings (and Keyword Placement)...

Get the most out of your ratings by finding keywords they'd give you the most boost in. Here's how.


Keyword Teardowns

#51 - That's a Total Takeover!

The two things you need to do right to get more downloads with ASO


Keyword Teardowns

#50 - Ratings Run the Show

To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.


Keyword Teardowns

#49 - A Clever Approach to ASO

One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.


Keyword Teardowns

#48 - You Can't Beat the Trend

The App Store boosts apps and games that have a strong trend, but it's still all about ratings.


Keyword Teardowns

#47 - Watch Out, The Algorithm is Broken!

I stumbled on what I believe is a bug in Apple's search algorithm that could be hurting your ASO.


Keyword Teardowns

#46 - This Is What You Have to Concentrate on Right Now

What do you need to rank well in search results in 2022 isn't downloads.


Keyword Teardowns

#45 - You Can No Longer Get This One Wrong

This part of your app's metadata has become bery important in the last year. Don't get it wrong.


Keyword Teardowns

#44 - Apple Will Help You If You Do This

Here's a simple trick to boost your keyword ranks in the App Store


Keyword Teardowns

#43 - Is Instagram a Good Keyword?

What does optimizing for the most popular keyword in the App Store look like?


Keyword Teardowns

#42 - The Difference One Word Can Make...

Data always wins when it comes to picking keywords for App Store Optimization


Keyword Teardowns

#41 - The Secret to Generic Keywords

App Store Optimziation for games is a bit different than for apps, but when it comes to ranking, the same rules apply.


Keyword Teardowns

5 Actionable ASO Secrets To Get Better Ranks

Ariel's top 5 actionable and battle-tested tips for ASO on the App Store.


Keyword Teardowns

#40 - What Happens Below the Fold

The keyword list is getting more importance and it's an important ASO strategy to keep in mind.


Keyword Teardowns

#39 - An Easy Way to Find Better Keywords to Target

What can you do when you can't compete for your main keyword? Find alternatives! Here's how.


Keyword Teardowns

#38 - Opportunities Still Exist

Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.


Keyword Teardowns

#37 - The Cardinal Sin of ASO

Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.


Keyword Teardowns

#36 - The Algorithm Can't Read Backward

Keyword placement matters. A lot. But it's not just about where, it's also about the direction.


Keyword Teardowns

#35 - Are You Focusing On This?

How well you convert downloads into ratings is critical to the success of your ASO


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