Keyword Teardowns

Keyword Teardowns

Why is No One Targeting This Keyword?

Use keyword opportunities to get more visibility for your mobile apps. Here's a simple example of one.


Keyword Teardowns

Downloads Don't Matter for ASO – This Related Signal Does!

Curious how Apple's search algorithm ranks apps? This is how.


Keyword Teardowns

#67 - Are Longer Keywords Worth Optimizing For?

Should you include long keywords in your ASO, or should you eliminate those from your list?


Keyword Teardowns

#66 - ASO is Really as Simple as That!

Here are 6 simple rules, in the form of mistakes, that you need to make sure you follow to rank in the App Store.


Keyword Teardowns

#65 - An App Store Optimization Quirk

Not all words say the same thing to the algorithm. Here's what it means for your ASO.


Keyword Teardowns

#64 - Is Apple (Finally) Playing Fair with ASO?

Apple's own apps outrank every other app regardless of performance, except for this keyword.


Keyword Teardowns

#63 - When Everyone's Making the Same Mistakes...

Want to find keyword opportunities? This is what you should be looking for.


Keyword Teardowns

#62 - The Answer to Competition is... Focus

This is how can new apps and games compete for better search results on the App Store.


Keyword Teardowns

#61 - Opportunities Are All Around You, If You Look...

Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.


Keyword Teardowns

#60 - Don't Optimize for the Wrong Keyword

The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!


Keyword Teardowns

#59 - When Downloads DO Matter for ASO

What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...


Keyword Teardowns

#58 - Where to Use Keywords? Name vs. Subtitle vs. Both

You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.


Keyword Teardowns

#57 - The Interplay Between Keyword Placement and Ratings

How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.


Keyword Teardowns

#56 - The Key to Apple's Heart

The App Store rewards apps and games that leverage certain features over apps and games that don't.


Keyword Teardowns

#55 - Not Impossible (If You Know What to Do)

Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.


Keyword Teardowns

#54 - Who You Compete with Isn't Always a Competitor

A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.


Keyword Teardowns

#53 - You Better (Apple) Watch It

Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...


Keyword Teardowns

#52 - The Thing About Ratings (and Keyword Placement)...

Get the most out of your ratings by finding keywords they'd give you the most boost in. Here's how.


Keyword Teardowns

#51 - That's a Total Takeover!

The two things you need to do right to get more downloads with ASO


Keyword Teardowns

#50 - Ratings Run the Show

To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.


Keyword Teardowns

#49 - A Clever Approach to ASO

One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.


Keyword Teardowns

#48 - You Can't Beat the Trend

The App Store boosts apps and games that have a strong trend, but it's still all about ratings.


Keyword Teardowns

#47 - Watch Out, The Algorithm is Broken!

I stumbled on what I believe is a bug in Apple's search algorithm that could be hurting your ASO.


Keyword Teardowns

#46 - This Is What You Have to Concentrate on Right Now

What do you need to rank well in search results in 2022 isn't downloads.


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