Zoom Makes a Surprise Comeback
This is a single insight from This Week in Apps #99 - Widgets In The Lead Again. Check out the full article for more insights.
Zoom clawed its way back into the most downloaded apps list in January, with downloads growing the most since the madness of 2020.
Most is a bit misleading. I should say, with downloads growing...
Last December was Zoom's slowest month in nearly two years. It saw 16M new downloads globally, which isn't a small number but is for an app with a high of 93M back in April of 2020. The trend was also sloping down, which makes sense. Between Zoom fatigue and dwindling need for remote communication among non-business users, a slowdown in downloads is inevitable.
But then January rolled around, and downloads jumped to 25M, according to our estimates.
Is Zoom fatigue declining? Are there businesses who sat Zoom out and can't anymore? Are more non-business users using it again? Probably.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.