Indeed New Thing Hits a Milestone
This is a single insight from This Week in Apps #113 - That's Pretty Ambitious!. Check out the full article for more insights.
I've talked about jobs quite a few times in the last few weeks. We looked at LinkedIn, who's seeing demand continue to climb, and Indeed, who's seeing downloads continue to rise.
But did you know that in addition to Indeed's main job searching app, the company also has an app dedicated to finding jobs where you can work remotely?
Work From Anywhere is the name of the app, and it recently crossed a milestone – A half million downloads!
Yes, it doesn't use Indeed's name on the App Store. It does on Google Play. Why? I suspect it has something to do with not wanting to cannibalize search traffic or not confuse people who search for the app by name. But then again, why have two apps in the first place?
The app launched in April of 2020, right as covid forced the majority of the workforce to start working from home, and has been slowly gaining traction since.
Weekly downloads hit, and crossed, the 10K mark in January, and are now averaging just a little bit above, which means the app will likely hit the 1M mark in early 2023.
Steady climb aside, I have a feeling it'll be sunset way before, though. There's no real reason to split all the effort that goes into building, maintaining, and promoting an app that does pretty much the same thing, but less.
By the way, we're hiring!
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