Diablo Immortal Hits the App Store, and Users Feel the Squeeze

Ariel Ariel
1 minute read Jun. 10

This is a single insight from This Week in Apps #117 - All Fun & Games.... Check out the full article for more insights.


If you're a gamer or an old timer, the name Diablo should be familiar to you. I'm at least one of those two (I'll let you guess which one), so I've been waiting patiently for Blizzard to release Diablo for quite a while.

Now that the game's been released and has a few days in the stores, it's time to see how it's doing. For that, we'll dip into our revenue estimates.

In its first week on the air, Diablo Immortal, which was developed for mobile first and wasn't supposed to be on PC (but is now in beta), has earned a whopping $6.5 million in net revenue, according to our estimates. That's what Blizzard gets to keep after giving Apple and Google their fee.

Most of the revenue was generated in the US, which contributed roughly 53% of the total. Japan, South Korea, Germany, and the UK were the top five countries by revenue.

Store wise, Google Play added about 30% of the total, with the App Store being responsible for the larger portion. Not a real surprise here.

Here's the thing. Many gamers who played Diablo Immortal complained about the game's constant need for microtransactions and how things get very expensive and progress requires a big wallet. That seems like something more free-to-play games with big brand names are trying to do these days.

I can't fault them. Monetizing is hard, advertising has become more expensive thanks to ATT, and the competition is already ahead in terms of optimization. I expect the trend to go in that direction for more games, especially if it works, which I'd say is the case here.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #games

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