Mastodon Sees Downloads Soar After Elon Took Twitter

Ariel Ariel
Nov. 4

This is a single insight from This Week in Apps #138 - Everyone's Breaking Records!. Check out the full article for more insights.


Elon's takeover of Twitter prompted some users to look for an alternative. While there isn't a true replacement for Twitter, one of the most similar alternatives is Mastodon, a distributed platform that's not owned by anyone.

I'll explain what that means and why it isn't a true replacement in a minute, but first, let's look at what Mastodon's app saw this week.

Mastodon app downloads

Before last week, Mastodon was a fairly unpopular app getting only a handful of downloads every day. Less than 500, according to our estimates.

Our App Intelligence shows Mastodon was downloaded a total of 9.5K times in 2021, the year it was launched.

Last week everything changed!

Downloads rose sharply and crossed 44K last Friday, as news of the acquisition broke. By the following Tuesday, Mastodon was downloaded more than 185K times.

That's an increase of 1,847% from all of 2021, and in just five days.

The trend sloped down though, and I expect it to continue sloping down because Mastodon isn't a replacement for Twitter.

The whole idea behind Mastodon is that no one entity owns the platform. Instead, Mastodon is a protocol for a platform that can be run by anyone on any server, anywhere.

Interesting in theory but for most users, means you'll likely join someone else's server and only have access to people on that server + the platform you will use will still be owned by someone. Truth Social uses the Mastodon protocol to run on its own server. Not a replacement.

The current hype is what's causing this increase in downloads, not real demand. I don't expect downloads to remain high.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #social-media

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