The World Cup is Peak Streaming for Sports! Where are They watching?
This is a single insight from This Week in Apps - It's All a Streaming Game. Check out the full article for more insights.
The World Cup kicked off last weekend to lots of controversy and a weird schedule, but none of that stopped many from watching the games. And I should say streaming.
You can watch the games through a few apps, but three have risen over the last week as the most popular options for streaming games.
The three include Peacock, FOX Sports, and Telemundo. Between Sunday and Tuesday, the trio saw 2.1 million new downloads, according to our estimates.
Of the three, Peacock's downloads rose the most, adding 315K new users on Tuesday. Telemundo came in second, adding 297K new downloads on Tuesday. FOX Sports added 278K downloads on Tuesday.
FYI - All of these trends are available through our App intelligence, which you can get for 50% off during Black Friday. The details →
Even though Peacock added the most new users, it was Telemundo who grew the most. On an average day, Telemundo adds a few hundred downloads. Yes, just a few hundred downloads. That's an increase of 98,900%. Peacock's growth, compared to its daily average, calculates to 420%.
FOX grew 1,223% because its daily average is much higher than Telemundo's.
I've been watching the World Cup for many many (many) years, and love that it's so easy to stream the games with such ease. I remember having to mess around with antennas to watch the World Cup growing up. A lot has changed since...
Let's see how far the US will go. I have a sneaking suspicion the downloads will end when the run ends.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.