Supercell's Squad Busters Just Bested Brawl Stars' First Week Haul
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The past several days have been some of the biggest for mobile gaming in recent memory. Not only did we get the global release of Supercell's first launch since 2018, Squad Busters, but a brand-new mobile Star Wars game from Zynga years in the making.
We'll save that for another time; we're here to talk about Squad Buster's first week.
It's only natural that we compared its first seven days on the worldwide stage with Supercell's previous release, Brawl Stars.
Looking at in-app revenue, it's clear Supercell learned a thing or two about monetizing its player base. That is to say, Squad Busters was a big earner!
According to our estimates, Squad Busters saw $10 million in worldwide consumer spending over its first seven days — 144% more compared to about $4.1 million for Brawl Stars. And this is all gross revenue, so what players spent in the game and not what Supercell got.
Let's just say that performance didn't put Brawl Stars at a disadvantage. It's since gone on to generate billions of dollars for Supercell and rank high on our monthly highest-earning charts.
Finally, for a more recent comparison, we looked at another 2024 release from a major name in mobile publishing — well, at least one division — and that's Warcraft Rumble from Activision Blizzard (Microsoft).
Similar in many ways to Supercell's title before Brawl Stars, Clash Royale, Warcraft Rumble arrived with a big name and a beloved predecessor on mobile in Hearthstone.
Still, it landed $6.6 million spent by players globally in its first week. That's about two-thirds of Squad Busters' take, but $2 million and change more than Brawl Stars.
It's still extremely early in Squad Busters' journey but putting things into context, it had a very strong first week relative to its publisher's last billion-plus-dollar hit.
Expect more updates on this one soon.
FYI - Randy, our Head of Insights and resident game analyst, wrote this insight.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
