Snapchat's Gender Swap Filters = 41% More Downloads

Ariel Michaeli Ariel Michaeli
May 16, 2019, 4:23 PM ET #covid-19 #games
Snapchat's Gender Swap Filters = 41% More Downloads

Last week Snapchat introduced new filters that blur the gender line and reminded those of us who dismissed the app after its failed redesign and poor public performance what it's still good at -- creating a delightful selfie experience.

The new filters, which let users see how they'd look as the opposite gender, have taken the web (and Tinder) by silly storm. They also garnered Snapchat a lot of attention on the App Store and on Google Play.

In the U.S alone, over the last few days Snapchat saw a 41% lift in downloads across both the iOS App Store and Google Play, netting the app more than 600,000 new users in four days.

Snapchat mobile app downloads by app store

An uplift in downloads is great, but what's even better for Snapchat is that in the last few days they've been getting more downloads than rival Instagram. Normally the two average about 100,000 downloads in the U.S. per day each, but since the update Snapchat has been averaging over 150,000 downloads per day.

Snapchat downloads vs. Instagram downloads in the U.S.

Regardless of which camp you're in, Snapchat's latest update is a massive win for Snapchatters all around, and a reminder to Instagram that they're not the only game in town. Keep up the good work Snap!

Intelligence to Beat the Competition

To succeed on the App Store and Google Play you need to know how your competitors are performing. Using our app intelligence, mobile companies of all sizes analyze the market and gain a competitive edge. Learn more about our data and tools.


Related Resources

This Week in Apps #27 - Quibi's New Tech, Gaming Snapchat, Indies Scoring Big, and more
Insights
This Week in Apps #27 - Quibi's New Tech, Gaming Snapchat, Indies Scoring Big, and more

It's been a while since a true indie game rose to the top of the charts, but Among Us! isn't letting go.

This Week in Apps #26 - Twitch Means Downloads, TikTok, Electric Scooters, and more.
Insights
This Week in Apps #26 - Twitch Means Downloads, TikTok, Electric Scooters, and more.

Controversy isn't the only driver of downloads this week. Twitch, WFH, and Schools are.