Snapchat's Gender Swap Filters = 41% More Downloads

Ariel Ariel
5/16/19
Snapchat's Gender Swap Filters = 41% More Downloads

Last week Snapchat introduced new filters that blur the gender line and reminded those of us who dismissed the app after its failed redesign and poor public performance what it's still good at -- creating a delightful selfie experience.

The new filters, which let users see how they'd look as the opposite gender, have taken the web (and Tinder) by silly storm. They also garnered Snapchat a lot of attention on the App Store and on Google Play.

In the U.S alone, over the last few days Snapchat saw a 41% lift in downloads across both the iOS App Store and Google Play, netting the app more than 600,000 new users in four days.

Snapchat mobile app downloads by app store

An uplift in downloads is great, but what's even better for Snapchat is that in the last few days they've been getting more downloads than rival Instagram. Normally the two average about 100,000 downloads in the U.S. per day each, but since the update Snapchat has been averaging over 150,000 downloads per day.

Snapchat downloads vs. Instagram downloads in the U.S.

Regardless of which camp you're in, Snapchat's latest update is a massive win for Snapchatters all around, and a reminder to Instagram that they're not the only game in town. Keep up the good work Snap!

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #covid-19 #games

Related Resources

The World Cup is Peak Streaming for Sports! Where are They watching?
Insights
The World Cup is Peak Streaming for Sports! Where are They watching?

The World Cup kicked off last weekend to lots of controversy and a weird schedule, but none of that stopped many from ...

Move Aside Mastodon, there's a New Twitter Replacer in Town
Insights
Move Aside Mastodon, there's a New Twitter Replacer in Town

Leaving Twitter is all the rage these days. My entire timeline is full of people saying goodbye to the platform they'r...