Knowledge base

Tracking Ad Revenue With Appfigures

Ad revenue can be a necessary source of income for many app developers. With all the ad networks available today, Appfigures makes it easy to track all your ad revenue in one place.

See all available integrations

Once you've linked, we'll automatically import available metrics:

  • Impressions - The number of times an ad was displayed to the user.
  • Profit - Net amount earned, after subtracting the ad provider's cut.
  • ECPM - Effective cost per thousand impressions.
  • Clicks - The number of times an ad was clicked/tapped by a user.
  • Fill Rate - How often the ads provider was able to fill ad requests.
  • CTR - The percent of impressions that turned into clicks.
  • Requests - The amount of times your app requested an ad for display from the ads provider.