Calculating Active Subscriptions, Activations, and Cancellations with App Store Connect
The subscriptions report provides a vast amount of information, including several calculated metrics. In this article we'll walk you through how we calculate Active Subscriptions, Activations, and Cancellations
The number of paying subscriptions that are active at the end of the period.
Let's use the date, June 3rd, as the example for our calculation. Take the active subscriptions on June 2nd and then add in activations for the current day, June 3rd. And lastly, subtract the cancellations reported on June 3rd.
- Active Subscriptions (June 2nd) = 1,683
- Activations (June 3rd) = 27
- Cancellations (June 3rd) = 5
Active Subscriptions = 1,683 + 27 - 5 = 1,705
The number of subscriptions that have been activated during the period.
- New Subscriptions = 4
- Re-activations = 15
- Trial Conversions = 20
- Transitions In = 1
- Grace Recovery = 2
Activations = 4 + 15 + 20 + 1 + 2 = 42
Any subscription not renewed directly by the customer or as a result of a plan/tier change.
- Cancelled subscriptions = 18
- Transitions Out = 3
- New Grace = 7
Cancellation = 18 + 3 + 7 = 28