Knowledge base

What’s Keyword Competitiveness, how it’s calculated, and why it’s important to know

Keyword Competitiveness is a score between 1-100 that you can use to determine how hard it would be to break into the top results.

Using Keyword Competitiveness you can more quickly identify keywords where there’s opportunity as well as forgo keywords that are out of reach.

How is Keyword Competitiveness Calculated

We’ve studied the algorithms Apple and Google use to rank apps for search results and identified the top components that are used, which include downloads, ranks, ratings, app’s age and update frequency, keyword placement, and a few others.

We then bring all of those numbers together for the top 10 apps in every keyword using our proprietary algorithm, resulting in a score that can be compared across keywords.

Why Is Keyword Competitiveness Important

When researching for keywords it’s common to look for keywords that are popular and get more searches, but those also tend to be more competitive.

If your app’s doesn’t meet the performance requirements for a keyword optimizing for it won’t do you any good.

When optimizing it’s important to be realistic. If a keyword you’re interested in is out of reach find one that isn’t, even if it’s less popular. Use it as a way to increase downloads and when you’re closer go back to optimizing for the competitive keyword.