Insights

A Bit More Casual - The Most Downloaded Mobile Games in October

I crunched the numbers and ranked the most downloaded mobile games in the world for October, and it's safe to say ATT'...


Insights

Millions of US Shoppers Downloaded This New Chinese Shopping App

Fast fashion, also known as cheap fashion, has been gaining momentum over the last few years. That market generally be...


Insights

Gas, the Overnight Sensation, is Actually Making Money

I've been following Gas, an anonymous messaging app for kids I expected to disappear as quickly as it appeared. But I ...


Keyword Teardowns

This is the Biggest Mistake Optimizers Make!

Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.


Insights

Amazon's New Play for Music Streaming

Spotify and Apple Music are the most popular destinations for music streaming these days (even though Pandora is one o...


Insights

YouTube's About to Lock In Its App Store Revenue Lead

YouTube has become one of my main channels for acquiring knowledge and entertainment these days. In other words, it's ...


Insights

Twitter's App Revenue Grew in October, But...

October is behind us, which means it's time to take a look at Twitter's in-app revenue. This month is a bit special - ...


Insights

Mastodon Sees Downloads Soar After Elon Took Twitter

Elon's takeover of Twitter prompted some users to look for an alternative. While there isn't a true replacement for Tw...


Insights

Taylor Swift Gave Ticketmaster a Brand New Record!

Taylor Swift made history last week by [taking over all Top 10 songs on Billboard Hot 100](https://www.billboard.com/m...


Keyword Teardowns

#80 - Do Keyword Opportunities Still Exist?

Competing for ASO ranks is easier when you find keyword opportunities.


This Week in Apps

This Week in Apps #137 - Mixed Signals

NFTs are making a comeback, Snapchat's revenue isn't exciting, the Mac App Store, and more.


Insights

Snapchat's App Revenue Is... Stable

A few months ago, Snapchat gave its users the option to pay to get early access to features, and the first month of th...


Insights

The Mac App Store is Still Stuck...

For a long time now I've been hoping the Mac App Store will take off. Maybe it's because I'm a hopeless romantic, or m...


Insights

NFTs Skyrocket Reddit's Mobile Revenue to Highest Ever

Reddit's mobile app topped the charts for a good chunk of days last week. That demand also gave the red alien its bigg...


Insights

NFT Marketplace Veve Collectibles Revenue Down 84% in 2022

Reddit's foray into NFTs within a mobile app is exciting, but they're not the biggest or the highest-earning app to do...


Insights

The First Million - Did Marvel Get Monetization Right with Snap?

Marvel recently launched Snap, a card battler with your favorite MCU characters. Many like Snap's simpler approach to ...


Keyword Teardowns

#79 - Apple's Own Apps Are Ranked Where They Shouldn't

You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.


This Week in Apps

This Week in Apps #136 - What a Mess!

Truth Social launches on Android while Kanye West is buying Parler. Also, Peacock beats Netflix, Prime Day Redux, and Duolingo.


Insights

Trump's Truth Social Launches on Android - First Week Numbers

Trump's social network Truth finally launched on Google Play last week, nearly eight months after launching on the App...


Insights

Will Kanye West Buying Parler Legitimize It Enough?

There's a lot going on with Kanye West right now, none of which I really want to think about, except for this one thin...


Insights

Amazon's Second Prime Day of the Year Didn't Really Impact Downloads...

Amazon tried something interesting this year by attempting to kick off the holiday shopping season before Thanksgiving...


Insights

Peacock's Latest Release Helped It Overtake Netflix

The streaming race got some attention again this week after mostly being over for a while. The big news was [Netflix's...


Insights

Duolingo Hits Highest Revenue Ever in Q3

Duolingo is the most popular app for learning a new language. And I say that strictly by looking at estimated revenue ...


Keyword Teardowns

#78 - Zoom is Trying App Store Optimization - Incorrectly...

Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery


ASO Guides

How to 5x the Size of Your Keyword List in the App Store

Learn how you can double, or more, the size of your keyword list for App Store Optimization (ASO)


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