Insights

Betting on the Super Bowl Scores Big Downloads

I noticed Draft Kings rose to (almost) the top of the App Store on Sunday, Super Bowl day. Considering this isn't bett...


Insights

This Tax Season is the Biggest for TurboTax

Changes to tax filing rules improvements (and lots of ads) have made TurboTax one of the main go-to apps for filing t...


Insights

The Game that's Quietly Taken Over the App Store

I noticed an unfamiliar icon was hovering all over the [top apps list in the App Store](https://appfigures.com/top-app...


Insights

Opportunity Time - More than 30% of Apps on the App Store & Google Play are Abandoned

There are millions of apps and games on the App Store and Google Play, but just how many are being developed actively?...


Keyword Teardowns

#94 - An Interesting ASO Opportunity

Some keyword opportunities are much more intuitive than most think. Here's an example.


Insights

Apple's Latest Ratings Sweep is Barely Noticeable (for Bigger Apps)

Lots of developers have told me their iOS apps have lost ratings in the last week. In the last year or so, Apple has...


Insights

A Closer Look at Telegram's App Revenue in Its First Earning Year

Last year Telegram, the messaging app that isn't Meta's and has been on our list of the [most downloaded apps in the w...


Insights

Spotify's Downloads Soar to New Heights in 2022

Spotify's downloads took a hard hit when Apple Music first launched. That resulted in the no-longer-news battle betwee...


Insights

Can Mobile Casino Games Adapt or Is It Game Over?

Mobile casino games are very interesting to me. Not because I'm a big fan of the genre but rather because of how much ...


Insights

Vrbo Soars Past Airbnb with Millions of Downloads

Airbnb isn't used to having competition. For a loooong time it was the only owner-renting-by-app service in use. Not o...


Keyword Teardowns

#93 - How to Miss the Mark by Optimizing for the Wrong Keyword

Follow my process for making sure you're optimizing for the best keyword to get more downloads.


This Week in Apps

This Week in Apps - Collaboration and Competition

#150 - Notion, home automation, Paramount's merger, job searching, and more!


Insights

Notion Exploded in Popularity Last Year

Have you switched to Notion? I have. When it comes to team collaboration, there are a whole bunch of options, but I'd...


Insights

Indeed Cements its Lead as the Most Popular Job Search App

The job market is in a very strange place right now. On the one hand, lots of people are moving around now that work f...


Insights

Why is EA Games Shutting Down Apex Legends Mobile?

Earlier this week, EA Games announced its decision to cancel Apex Legends Mobile, a game it released less than a year ...


Insights

Paramount Has a New Plan to Beat Peacock - Will it Work?

Earlier this week, Paramount [announced](https://www.fiercevideo.com/video/paramount-merges-showtime-paramount) it wil...


Insights

Home Automation is Growing Beyond Tinkerers

Home automation, aka being able to turn your lights on from your phone, is quickly becoming mainstream. I say that not...


Keyword Teardowns

#92 - An Easy Example of Bad ASO Keyword Strategy

A fundamental tip for App Store Optimization that could be costing you downloads.


This Week in Apps

This Week in Apps - The Top (isn't) Stagnant

#149 - The most downloads and highest-earning apps and games in November, plus where we are and how we got here for non-native frameworks.


Insights

RIP Video Editors - The Most Downloaded Apps in December

I crunched the numbers and ranked the most downloaded apps in the world in December, and in case you want to jump ahea...


Insights

It (Finally) Happened - The Most Downloaded Games in December

Unlike apps, games saw the exact opposite trend in December with downloads moving up instead of down, in part thanks t...


Insights

Candy Crush is... Crashing - The Highest Earning Games in December

Let's continue with games and get the full picture. In addition to downloads, this week I also crunched the numbers an...


Insights

Lensa AI Slipped In - The Highest Earning Apps in December

And last in my rankings are the highest-earning apps in the US, which I also rounded up this week. And unlike all the ...


Insights

The Most Popular Non-Native Framework Isn't React Native (or Flutter)

Last week I shared a surprising insight about React Native that generated a lot of feedback. Thanks to everyone who sh...


Keyword Teardowns

#91 - Did You Know the App Store's Algorithm Remembers Everything?

An analysis of the keyword "ChatGPT" on the App Store highlighting ASO tips and tricks you can use to improve your app's ranks.


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