Insights

In-Game Spending in the US Grew in July - Here are the Highest Earning Games

This week I also ranked the highest earning games in the US in July. Judging by the big drop in downloads, I expected ...


Insights

Scooter Apps are Gearing Up for their Best Year of Downloads

Scooter rental apps peak in August. That's been the case every year since electric scooters became a serious mode of t...


ASO Guides

App Store Optimization (ASO) Checklist

In 2022, App Store Optimization is ESSENTIAL for growing your app's downloads. Use this ASO checklist to make sure your app is ready for the App Store and Google Play.


This Week in Apps

This Week in Apps #124 - Was that a Mistake?

Instagram's in trouble, streaming's still a battle, React Native vs. Swift, India, and more!


Insights

Instagram is Trying to Become TikTok, and Not Because It's Losing.

Instagram recently announced that it'll start turning all videos uploaded by users into Reels. A seemingly small but v...


Insights

Paramount+ Hit New Revenue Highs

Streaming is still hot, and I'm not referring to HBO Max holding on to its top spot on the Top Grossing chart in the U...


Insights

Is React Native Still a Hot Non-Native Option for App Development?

I've been seeing a lot of chatter about native vs. non-native app development on Twitter lately. Most people are curio...


Insights

The Real Reason India Banned Battlegrounds Mobile India

Earlier in the week, the government of India forced Apple and Google to remove Battlegrounds Mobile India from their s...


Insights

The Home Depot Hit a New All-Time High

Summer is a great time for some home improvement. Even I've already been to the Home Depot a few times, and I live in ...


Keyword Teardowns

#67 - Are Longer Keywords Worth Optimizing For?

Should you include long keywords in your ASO, or should you eliminate those from your list?


This Week in Apps

This Week in Apps #123 - But Will They Pay?

How much are Snapchat and Telegram making with their new subscriptions? Amazon's massive Prime Day, and more!


Insights

Is Amazon Prime Day Still Worth it (for Amazon)?

Amazon wrapped up its annual Prime Day event here in the US last week, and I was very curious to see how many new mobi...


Insights

Snapchat Turns on Subscriptions – But Will They Pay?

Snapchat did it. Last month, the folks at Snap released Snapchat, a paid subscription that does pretty much nothing. W...


Insights

Telegram Turns on Subscriptions – But Will They Pay?

Telegram, the messaging tool that became indispensable during the war in Ukraine, decided it was time to start making ...


Insights

Planet Fitness Hit Its Peak, Now Comes the Cooldown

When the summer started, gym franchise Planet Fitness [skyrocketed to the top of the App Store]() after offering acces...


Insights

BeReal Might Just Be the Next Real Thing...

BeReal is currently the most downloaded app in the US, and it's been at that spot for quite a few days now. Long enoug...


Keyword Teardowns

#66 - ASO is Really as Simple as That!

Here are 6 simple rules, in the form of mistakes, that you need to make sure you follow to rank in the App Store.


This Week in Apps

This Week in Apps #122 - Mergers Or Acquisitions?

App Tracking Transparency continues to (re)shape the mobile game world, yet in-app revenue continues to grow. That and more in this week's episode.


Insights

Why is ironSource Merging with Unity?

Unity and ironSource, two solid names most game developers probably know, [announced they'd be merging](https://techcr...


Insights

Ranking the Most Downloaded Games in June

This week I've crunched the numbers and ranked the most downloaded games in the world. If you're looking for apps, che...


Insights

June Was Another Mega Month for the Highest-Earning Game in the US

This week I've crunched the numbers and ranked the highest earning games in the US. I mentioned this last week when I ...


Insights

7 Eleven's Best Brain Freeze Giveaway Ever

National Slurpee fountain 7-Eleven is giving away free Slurpees for its birthday its 95th birthday, and all you have ...


Insights

Tracking Border Crossings into Canada with Downloads

I found an interesting trend where downloads of an app can be used as a proxy to what's going on IRL -- Traveling to C...


Keyword Teardowns

#65 - An App Store Optimization Quirk

Not all words say the same thing to the algorithm. Here's what it means for your ASO.


This Week in Apps

This Week in Apps #121 - Big Battles Ahead

TikTok is under fire, Twitter's revenue isn't growing, Google Maps and Waz are on fire, and more.


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