Teardowns

App Teardown - Hinge is Gunning for Bumble (and it's Getting Close)

In this teardown we'll look at Hinge's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #56 - Spotify, Scooters, and Facebook's Latest Move

This week's round-up of insights include a strange move by Facebook, a look at Spotify's journey, micro mobility, and more.


Insights

The Most Downloaded Mobile Apps in March

We crunched the numbers and ranked the apps with the most downloads across the App Store and Google Play in March 2021.


Teardowns

📺 Live App Teardown Session #6: Design Home, Intervals Pro

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


Insights

🎮 The Most Downloaded Mobile Games in April

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play for the month of April, 2021.


Teardowns

App Teardown: A Look at the Most Downloaded Podcast Player

In this teardown we'll look at The Podcast App's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #55 - Monsters, Podcasts, and More

A year into the pandemic we can see its impact on everything, from business communication to entertainment and sports.


ASO Guides

16 A/B Tests You Must Try If You Want More Downloads

Want to convert more page views into downloads? Here are ready-made experiments you need to run to fine tune your ASO.


This Week in Apps

This Week in Apps #54 - Show Me the Money

Want to predict which app or game will IPO or get acquired for big bucks? Look no further than revenue growth rate.


AF Chats

📺 AF Chats: The Differences (and Similiarities) in ASO for Apps vs. Games w/ Parker Moore

ASO for games is a top 2021 trend, but while the tools for ASO are the same for both apps and games, the strategies can be a bit different.


Teardowns

ASO Teardown - Tubi Owns Movies, but Can It Take on Netflix?

In this teardown we'll analyze Tubi's performance and keyword strategy in the U.S. App Store


Teardowns

ASO Teardown - 3 Suggestions for Spark Mail to 5x Downloads

In this teardown we'll analyze Spark Mail's performance and keyword strategy + offer suggestion to get ahead


This Week in Apps

This Week in Apps #53 - IPOs, NCAA, Deepfakes, and TikTok's Secret Weapon

In this week's roundup we look at the data behind Roblox's IPO, Twitch's increadible growth, college basketball, a new deepfake app, and TikTok's new video editor.


Teardowns

📺 Live ASO Session - Benchmarking Competitors & Finding Keyword Gaps

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


This Week in Apps

This Week in Apps #52 - And the Streaming Race Continues

This week we look at trends in streaming apps, customization, and an app that claims it's a new crypto currency.


Insights

The Most Downloaded Apps in February

We crunched the numbers and ranked the apps with the most downloads across the App Store and Google Play in February 2021.


Teardowns

App Teardown - Why TurboTax isn't Getting to #1 with a Million Downloads

In this teardown we'll look at TurboTax's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #51 - Tom & Jerry vs. Wonder Woman

This week our roundup includes a mega day for HBO Max, an app that animates the dead, the most downloaded mobile games, and more.


Insights

The Most Downloaded Mobile Games in February

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play in February 2021.


Teardowns

App Teardown - CSR Racing 2 Has Potential but Needs Maintenance

In this teardown we'll look at CSR Racing 2's ASO, downloads and revenue, competitive analysis, and what's under the hood


This Week in Apps

This Week in Apps #50 - Google, HBO, Facebook, MLB, and that Other App

This week we take a closer look at HBO Max's growth, spring training's impact on MLB's revenue, voice-assistant wars, and more.


AF Chats

📺 AF Chats: Create a Better ASO Strategy by Learning from Competitors, with Binh Dang

Ariel sat down with ASO marketer BInh Dang to talk about the importance of using competitor intelligence for App Store Optimization


Teardowns

App Teardown: The Weather Channel is #1 for a Reason!

An in-depth analysis of the #1 weather app in the US - The Weather Channel.


ASO Guides

How to Keyword Research - 9 Steps to Find the Perfect App Store Keywords (in 2021)

Growing your organic downloads with ASO is easy with these tips to finding the best keywords.


Insights

The Most Downloaded Mobile Games in January

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play in January 2021.


Teardowns

App Teardown - Match 3D is Getting into ASO

An in-depth look at Match 3D's performance, keyword optimization, and tech stack.


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