The Instagram for plants
This is a single insight from This Week in Apps #66 - Instagram for Plants. Check out the full article for more insights.
Have you ever looked at a flower and didn't know its name? Or, looked at a dying plant and wanted to know what's going on?
Well, there's an app for that.
PictureThis uses AI to identify plants from a single picture. It can even tell you what's wrong with a plant from that same picture, which is pretty interesting.
Sounds like a gimmick, right?
Looking at revenue, the answer is no.
It's one thing to get downloads with paid ads for an app like this, something PictureThis does heavily. We've seen more than 200 unique ads run across several ad networks in the last month. Turning those downloads into revenue is a bit more difficult because it requires that users see value.
So far this year, PictureThis has earned nearly $14M in net revenue in the U.S. alone, according to our estimates. Most of that, about $9M of net revenue, was earned since April when PictureThis started taking off.
Is this a real trend? AI for (blank) is becoming a catchphrase, so yes, this is a trend. We've seen a whole bunch of apps that use AI to do things, from changing faces to animating the dead, going viral. We see it happening even more this year when compared to previous years. So yes, definitely a trend.
App Intelligence for Everyone!
The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.
Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.
All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
